Understanding The "Green" Movement in Your Marketing Efforts

Companies, cities and individuals are getting involved in the green movement. They are doing there part to keep the environment healthier by reducing humans’ impact on the land, using recycled metals and nontoxic substances, organic gardening, adding more green space, building using environmentally friendly materials and more.

An increasing number of businesses are beginning to see it as a market advantage, especially when you consider organic foods is one of the fastest growing markets.

Here are some reasons that organizations and businesses have moved in that direction:

Employees care
According to a recent survey by progressive community network Care2, 48 percent of employees say they would work for less pay, if they could work for a socially responsible company. And they would work hard; according to the survey 40 percent of employees would be willing to work longer hours for a job at a socially responsible company.

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