Green Marketing- Is Green the “New Black” for Women Shoppers?

According to a recent study by the marketing consulting firm Frank About Women, one-quarter of all products in a woman’s shopping cart are environmentally friendly. (Note: this is data from the USA, unfortunately our shopping carts here in Australia have no current way of achieving such lofty green levels.)

The study also shows, according to an article in Ad Week, that “women are less likely than men to scoff at ecological concerns.” Most importantly, “if they feel they are getting a comparable product with green benefits, 69% are game to buy it.”

Another study, being released this week at the Good and Green Marketing Conference, will reportedly show that 80% of adult women in the USA believe very strongly that individuals can affect the environment, but that almost 60% believe that they are personally not doing enough to protect it.

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Green Marketing Starts With These 3 Steps

Step 1 - Admit the Problem.

Green Marketing. Thinking of going green with your Marketing? The First step is to admit the problem. What is the problem? Perhaps we don't quite exactly know what the definition of "green" is. No need to be embarrassed, there's a lot to know and discover; we are still learning too.

All you need to know about eco friendly products can be found in a good Eco Friendly Dictionary or Glossary. How you can contribute to improving your company's carbon footprint? Begin to educate yourself about the different aspects of going green with your company's marketing program.

Step 2 - Go Paperless.

The second step in going green with your marketing is a simple step. Go paperless. If you use catalogs in your business, convert to a paperless, digital, catalog. There are some amazing high tech digital catalog solutions available. If you replace paper or plastic bags, with "eco-usable" canvas bags. This step can save you thousands upon thousands of dollars in printing depending on your reliance of paper. If you need physical brochures, there are options for alternative "papers." Recycled Elephant Poo is one choice. Another choice is to use some branded flash drives for brochures and business information; and print paper copies. Not only do you save paper, but also your brand will get seen over and over again by those who use the flash drive to save their important files.

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