Natural and organic are the new buzz words in the skin care industry with more and more manufacturers jumping on the bandwagon. However, just because the name of the product contains these terms, it doesn't mean the product is either of these things, organic or natural. Implying something is green when in fact is is far from it is known as greenwashing.
Green is the new buzz word and consumers are driving the sales of "green" products. Companies are jumping on the green bandwagon in an effort to appear more ecologically sound and in many instances, those behind the marketing claims really are making an effort to minimize their impact on the environment. However, in other cases, it is all just a marketing ploy to get consumers on side. There is a lack of clarity around this issue within the skincare industry. In the skincare industry Greenwashing can occur in a number of different ways.
Continue reading If you don't mean it, don't green it
Learn more about Green Marketing
No comments:
Post a Comment