Brands looking to push their green credentials should not be distracted by political or CSR “sideshows”, according to environmental experts.
Both Labour and the Lib Dems today (April 26) announced their ‘green manifestos’, but businesses were warned not to wait around for government hyperbole to become positive action before pushing their sustainability agenda.
Environmentalists are labelling this “the last parliament that can save the world from dangerous levels of climate change”. A new guide published by PR experts at Ogilvy and Cranfield University calls for similar urgency from UK Plc.“If a business wishes to portray itself as a responsible citizen, it shouldn’t wait to see what happens when pressure from these three sources comes bearing down at thunderous speed. It should act now, and move ahead of compliance,” says Ogilvy PR London’s senior director Ross Cathcart.
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