Government needs to provide green standards

Businesses everywhere, big and small, are using the title of “going green” as a marketing ploy to charm customers.

But what does it mean to “go green”? Since there are no government credentials needed to carry this label, consumers should be suspicious.

According to the British nonprofit Carbon Trust, 62 percent of consumers said environmental concerns influenced their purchasing decisions, but 59 percent of them are skeptical of some companies’ green claims.

Over the past few years, a growing number of businesses have fabricated clever “going green” slogans to pick up customers. Anybody can claim they are going green, and because it’s such a trendy thing, why wouldn’t a business use this simple and cheap marketing claim?

There needs to be a standard, similar to “USDA approved” meats. Businesses should be required to meet criteria if they want to hold any title associating themselves with being environmentally friendly.

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